Why do vacant homes struggle to sell?

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The busy fall market is on its way and you know what that means; time to get your home ready and at the top of every buyers list! Putting in that extra bit of work will always pay off in the end.

Purchasing a home is an emotional process for many people as there are often so many factors to consider. Location is usually number 1 but exterior/interior appeal and function are usually a close second and this is where vacant homes can struggle to sell. If buyers can’t quickly relate or envision themselves living in the space, they simply can’t connect to it. Not to mention the big price tag that’s associated with buyiVacant homes. dp-blog-thinking-about-buying-a-homeng a home makes us even more emotional and cautious about getting it right!

It’s not just buying a home that has an emotional connection for us as humans, pretty much any purchase we make has some kind of emotion pull in order for us to commit. We need to think and/or feel that we need the item and then be shown before we can close the sale. I often use the analogy of comparing showcasing and staging your home for sale, to the sale of a brand new car. If there were parts missing from the car and you couldn’t see exactly how it’s going to perform for you, would you be as motivated to buy it?

It’s rare that buyers are emotional over the purchase of a home because the market is littered with exceptional properties and they’re spoiled for choice. The more likely scenario is that in today’s fast-paced society, we’ve become accustomed to a particular style of living that suits our needs and we want the new purchase to enhance and improve our lives. Or perhaps, we’re looking for a change but aren’t really sure what kind of house is. We expect to have a “I’ll know it when I see it and feel it” (the emotional pull). When it comes to shopping around for buyers there’s really no time to waste and your property needs to stand out above the crowd to the buyers. home-sellers-should-not-be-present-for-a-showing-while-buyers-should-make-sure-to-keep-their-emotions-neutral-_1137_40118984_0_14089409_500

In simple terms, human emotions + top-notch marketing = SALE

If one of the pieces in this equation, i.e. the marketing of a home, is missing then it can be a much harder and lengthier process trying to achieve a sale, and in this case, usually costs the home seller more money.

It’s a fact that 90% of buyers are looking for homes online so visual marketing is crucial.

The real reason most of the time your vacant property isn’t selling, is that buyers just don’t get excited over an empty box. Who does? They want to open that exciting Christmas present (or front door) and get enthused and motivated about what’s inside!

Just take a look at how much more appealing the photos below are once staged. Full of colour and life! You want to make the buying process as easy and seamless for potential buyers.


If you are looking to get your vacant home staged and sold, book in a free estimate with us. We can give you all the tools and resources it will take to help get your property ready for the market!

Check out our Vacant Home Staging portfolio HERE and we can bet which side of the image sliders you’re more attracted to!

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